The best of all the Fosters’ Brad & Dan TV ads has to be the hairy back advice for me. This is the one where John from Norwich asks our two Aussie beach-based advice dispensers about his forthcoming holiday and the hirsuteness of his back. “Hi it’s John from Norwich … I’m going on holiday and I’m worrying about my hairy back.”
The boys ask him “How hairy are we talking mate?” “Pretty hairy” says John – a.k.a. “Jacko” to the boys. “Should I wax it?” He’s looking pretty worried at this point.
But the Bondi-based counsellors have some sage advice as ever, saying: “Hold the shears mate. There’s nothing wrong with a back beard. Some of the greatest men in history have been hairies, Julius Caesar, Bill Shakespeare….”
The boys add: “Are you happier saying I’m a man who’s follicly endowed or a man who waxes his own body?” as they reach for a couple of tubes of lager.
On it goes until the final line from Brad and Dan, thus: “Remember Jacko; waxing’s for cars.”
We then see John from Norwich blow-drying his back hair in the mirror whilst looking quite pleased with himself.
The reason this is such a good ad is the reality of the advice needed. The fact is that lots of men truly are worried about exposing their hairiness on the beach – and it’s also true that such concern is ridiculous; this is how you were made, after all, and it’s 100% natural. It’s only the modern age and the advent of the perfect-looking models in TV, film and in the media that there’s some strange non-existent standard that we’re all supposed to live up to whilst only around 1% do in reality. So the advice is real, the concerns are real – and the boys are completely correct in the advice they give to John.
Fosters – good call!